Thursday, May 12, 2011

Ironman to ride down Wall Street??

In case you didn't see it, Bloomberg released a story yesterday that the World Triathlon Corporation is close to "bringing an Ironman race to New York City as it seeks to capitalize on the growth of endurance sports among financial professionals."  It goes on to discuss the high demographics of triathletes, as well as the growth of our sport over the past 10 years.  Since this was posted, i have seen a lot of negativity about having an Ironman in NYC; especially as it relates to "affluent competitors."  I believe the problem (if there was one) was the source of the news story: Bloomberg.  Obviously a high profile publication such as Bloomberg is going to position the story around Wall Street and affluent individuals vs if this story was published by SI.  


But regardless of who wrote the story, i'm confused...why is having an Ironman in NYC a bad thing?? Last i checked, WTC was a FOR-profit company. Now they want to bring one of the fastest growing sports to one of the world's biggest cities with some of the highest demographics?? The only people that should be bitching are the pros who don't make squat from their 50+ hour a week commitment...As this trend continues, and WTC (and other race organizations such as REV3) continue to bring these races to bigger venues/cities, it will hopefully encourage larger corporations to step up sponsorship dollars to our sport.  Then maybe that will trickle down to the men and women who make tremendous sacrifices every day of their lives to try and scrape together a living off this sport...the professional triathletes!!!  


I'm sick of hearing about "corporate America ruining the purity of our sport."  Every sport that is played at the highest levels are all controlled by, and center around, MONEY.  This is a fact.  The irony is that a lot of people who are bitching are the same people who are attracted to the high demographics of our sport.  (IE, they sell their services to people with $$).  I have one thing to say: if you're an AG'er and don't like it, THEN DON'T SIGN UP...but i guarantee this venue will sell out in minutes.

2 comments:

  1. The sport of triathlon is growing and evolving . . . and some people don't like that. At some point it needs to move beyond the endurance sports fitness fringe.

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