For those of you not aware, an organization was formed a couple months back called Triathlon America. Like any organization, it came together to fill a growing need...this "need" was the business of our sport. If triathlon is to continue it's amazing growth, a couple things need to happen: races need bigger prize purses for the pros (more on that in future blogs) and the companies who service the sport all need to be on the same page.
According to an article by Dan Empfield from slowtwitch.com, Triathlon America came together one day at an informal meeting in NYC. "In attendance were the corporate heads of Ironman, Life Time Fitness (and the owners of each of the Life Time Fitness events), Competitor Group, The Nation's Tri, Active.com, IMG, Tri-California, Champion System, and others." Eventually they formed Triathlon America. "Triathlon America has been founded by a coalition of industry leaders who saw the need for the triathlon business community to come together in an organization dedicated to promoting the sport and the business of triathlon."
As of now, the organization has been pretty quiet, although their first conference starts in a few days. As I hear back from the event, i'll be sure to post some news and my views as well. It's great to see that as USAT governs the triathlete, an organization is now formed to fill the need of the business community of our sport. I hope that as the organization gains traction, "non-triathlon" companies come on board to get involved. Eventually, someone needs to step up as a major sponsor to dangle some much needed prize money at these events.
Check out their website; the list of members is pretty impressive...and if you have any direct knowledge of what's happening at the conference, please let me know. I'll be sure to pass it on! http://www.triathlon-america.com/
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